Under the Influence from CBC Radio

Under the Influence from CBC Radio

CBC Radio

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Categorias: Finanzas

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From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told. We’ll look at why Sting laughs at the beginning of Roxanne, how the U.S. military learned a lesson in branding when it got soldiers to eat their vegetables and the interesting story behind which car was the first ever to feature…a cup holder. This is an archived episode that aired originally on June 22, 2017.

Episodios anteriores

  • 276 - S6E25 (Archive) - Bookmarks 2017 
    Mon, 02 Dec 2019
  • 275 - S6E24 (Archive) - Cannes Creative Advertising Be Effective? 
    Mon, 02 Dec 2019
  • 274 - S6E23 (Archive) - Now Splinter Free: How Marketing Broke Taboos 
    Mon, 02 Dec 2019
  • 273 - S6E22 (Archive) - The Lean Mean Money Machine: How Marketing Affects Sports 
    Mon, 02 Dec 2019
  • 272 - S6E20 (Archive) - The Most Interesting Adman in the World: The Story of Albert Lasker 
    Mon, 25 Nov 2019
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